The future just
took the lead.
The future just
took the lead.
The future just took the lead.
The future just took the lead.
The future just took the lead.
The future just took the lead.
Hyundai brings you the future today, on and off the pitch.
Hyundai brings you the future today, on and off the pitch.
Hyundai brings you the future today, on and off the pitch.
Hyundai brings you the future today, on and off the pitch.
Hyundai brings you the future today, on and off the pitch.
Hyundai brings you the future today, on and off the pitch.
Feel the energy.
Ambition mirrors progress. Witness the intersection of everything from elite athleticism to cutting-edge robotics as they converge on the world’s biggest stage.
Visionary talent. Unmatched performance.
From raw potential to elite performance. Meet the future stars who are driving the sport forward.
The future came to play.
Discover how Hyundai and Boston Dynamics are using Atlas to redefine how we move, play, and connect on the world’s biggest stage.
Reimagining, everything.
Fanfest Activations
From the opening on June 11 and lasting throughout the entire tournament until July 15, The Next Starts Now Fan Experience is an interactive fan combine designed to immerse attendees in FIFA excitement and Hyundai innovation. Take part in Speed Kick, Trivia, Sound Off, Brand Survey, and Market-Specific Celebration Photos . Additionally, guests will have the opportunity to be entered into a grand prize sweepstakes, with one (1) winner receiving a PALISADE.